Website Design Tips
- Jessica Zoo
- Sep 12, 2013
- 3 min read
They say "don't judge a book by its cover". Yet when you meet someone new, you will form an opinion of them within 7 seconds: most of that decision will be determined by their appearence. When people visit your website for the first time, you have one chance to make an impression about your brand - we're here to help you make the most of it.
Your website is your window to the world. In 2013 it's moved a long way away from being a luxury: it is a necessity in a world dominated by technology. Your website become and integral part of your marketing strategy: it pulls all of your activities together to an area where people can explore your brand, enquire, and hopefully become a customer.
We believe that a good website is made up of 7 different elements, just like the colours of the rainbow. So we have come up with our WEB PRISM™ principle. A good website should have ALL of the following:
DESIGN: A website needs to look beautiful and show your brand in the best possible light. Even if you're a one man band your website can help you appear established.
SEO: Search Engine Optimisation is essential for your website to be found on sites like Google and Yahoo. Without good SEO your website will be lurking in the dark!
STRATEGY: Creating a website without thinking about its business objectives is as useful as driving around without a map. You determine your business objectives and help your website achieve that.
USABILITY: A great website should be easy for users to navigate, use, and get in touch with you. Good usability is essential to covert prospects into customers.
CONTENT: Creating the appropriate amount of content and making it relevant is also crucial to your website's success: the key is finding a balance between what's necessary and what your visitors are looking for.
FUNCTIONALITY: Your website can do a lot more than be a pretty brochure and a way to get in touch. It can help you reduce your admin time, become a payment gateway and run your business for you, so that you have more time to dedicate for other more important things.
SOCIAL: A website is no good if no-one is talking about it! You can integrate all your preferered Social Media channels and create a strategy to get people talking.
Need help with your website? This is how we do it at Social Media Mentors
At Social Media Mentors we create websites using our WEB PRISM™ method: 7 essential elements to create beautiful, efficient websites that can sell your band in the best possible way. We believe a brilliant website is only created when using a balance of: Design, SEO, Strategy, Usability, Functionality, Content, Social.
All of our websites use the WEB PRISM™ principles, and we work in 'full immersion' mode with your brand to really understand your trade and help you communicate your objectives to your customers.
By using the Content Management System (CMS) Wix.com we can deliver agency-worthy websites without the agency price tag, plus it means you will own your website and can go in at any time to update or make any changes you want.
If you would like some help with your website please contact us with your requirements. We are based in London but our clients are based all around the world and we also speak French, Italian, German and Spanish.
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