CASE STUDY: Use of Facebook & Twitter and Britain's Got Talent
- Jessica Zoo
- Apr 11, 2013
- 4 min read
This week I wanted to talk about something hot and topical: Britain’s Got Talent is back which means the Twittersphere will be going crazy with #BGT hashtags, Youtube will be in a frenzy of searches, and Facebook likes are going to multiply like bunnies in Spring.
The UK’s favourite show is always a winner when it comes to boosting Social Media activity: Spring has sprung on the digital scene, and all the hibernating accounts are joining the evergreen veterans who had been busy through the winter. Everyone’s sharing, linking, posting and liking again: we can always find something we can relate to by watching the plethora of acts that storm the BGT stage. Whether we are left in shock, awe, disgust or complete astonishment – there will always be something that captures imagination and we feel we need to share with our followers.
One phenomenon of the BGT experience is its ability to leave the TV screen and how WE become part of the experience. How? By becoming involved with the acts as an active audience / home judges / fans with (unfortunately) some hecklers too. So how does this work? Let’s take Saturday’s first episode as an example.
When it comes to shows like Britain’s Got Talent, how much can Social Media decide the outcome of the competition? The answer is A LOT – so we’ve put here a little guide to help boost the chances of the acts you want to back.
The Tools – What you’ll need:
A smartphone, tablet or laptop
A Twitter Account
A Facebook Profile
A Youtube account
#BGT HashtagFollowing @GotTalent on Twitter and like the
BGT page on Facebook
Follow your act on twitter and like them on Facebook
The Rules – How to play
Have your tools out while you watch the programme so you can be in the action as it happens
Don’t be afraid to get involved
Be sparing on Facebook (post only once or twice per day) – on Twitter you can keep the flow going more currently
Don’t just send tweets / comments into cyberspace: direct them at someone. Always remember to tag people, acts and @GotTalent in your tweets, and do the same thing on Facebook as well
Remember if you’re a business owner this is an opportunity to share, not sell. It’s saturday night and people are taking time OFF, don’t give them a reason to switch you off. Relating what an act to your industry / interests is perfectly fine – just don’t go overboard with a sales pitch!
Show love, not hate: hecklers have no space online. Unless you’re Simon Cowell or if you have won a BGT title yourself, there is no reason to share hate (unless you’re trying to hiding your insecurities own insecurities and that’s never a good plan!).
STAGE 1: The Auditions
At this point, we can scream, shout and tweet whatever we like – but we cannot influence the shortlist for the Semi Finals. It will be the judges that put the list of acts together, so all we can do is help our favourite acts by giving our encouragement, sharing their audition video and showing our general appreciation. We’re sure that they will appreciate the support. So look them up on Twitter, send them some love, share their video on your Facebook, comment on their Youtube channel and post on their Facebook wall.
Stage 2: The Semi Finals
Hurrah, your favourite act has made it through! This is the time to show your joy and keep up the sharing. On the night of the show arm yourself with all your Social Media tools: have your phone and laptop ready. Get tweeting using the #BGT hashtag follow the existing conversations, mention your favourite acts – and keep sharing those videos on Facebook too. If you want to be extra helpful, include the number and link to vote for the act itself. If enough fans make noise, Social Media can have a huge impact to their performance.
Stage 3: The Finals
YES! Your favourite has made it to the finals (largely part to you and your Social Media skills, OBVIOUSLY) – now is no time to rest. Take the big guns out and hound Twitter like there’s no tomorrow. Tweet to every person you can think of which has a little bit of influence and see if they can give you a helping hand. After all, winning Britain’s Got Talent is not always about which one was the best act: it’s the ones that can get more people pushing that button. If you want to track how much of an influence you’ve had in helping your act to victory, why don’t you Bit.ly the voting link by creating a free account? This way you can count how many people use YOUR link to vote for your BGT favourite – if it gets picked up by a celebrity you will see this SOAR through the roof, and you can give yourself a pat on the back for giving them a help to victory.
So dancing aside, it’s time for us to dust off our twitter wings and step out of the shadows. Britain’s Got Talent is back and spring has sprung: tweet your heart out!
Let us know how you get on – and if you want any more tips please ask us at @UKbeSocial
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