Biography

 

Born to a French mother and Italian father as Jessica Rossi (not much to do with a Zoo), I lived in Milan until the age of 14 when I left for Switzerland to attend an international boarding school. Here I discovered my passion for organizing  and bringing projects to life. I then graduated with a degree in Media Arts at Royal Holloway University of London in 2006, and fell in love with Cheerleading and Media Production.

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Before setting up Zoo Fever Cheerleaders in 2007 (earning myself the nickname that stuck: Jessica Zoo) and Dance Party Central, I worked as an Account Manager & Business Development Executive for web design agency, Red Snapper Ltd. This gave me invaluable preparation to tackle the world of online marketing and an understanding of digital communications.

 

I was able to continue my flourishing digital marketing career as a freelancer, culminating in the launch of Social Media Mentors in collaboration with Lars Christensen in 2013. The company grew very rapidly, securing Social Media consultancy and training services for a number of blue-chip companies, alongside web development for small businesses.

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In 2010 I launched Cheerobics® which included developing a full fitness programme, DVD production, teachin courses, video tutorials​ and allowed me to be featured in a number of TV shows including the Dr. Oz show in the USA. The company developed in 2013 with the introduction of the CHEER PRO™ (professional cheerleading) brand and INTENSITY™ fitness in 2014.

 

My background is one of a Multilinguist Cheerleader with a Renaissance Soul. I grew up surrounded by languages and have always been stimulated by the world around me. I am fluent in Italian, French and English, and studied Spanish and German. Aside from dance, fitness, production and marketing, my interests include cooking, travelling, history, psychology and cinematography.